Driven by the national dual-carbon strategy, green environmental protection has become an inevitable trend in the development of construction machinery. Covering a full range of new energy equipment is one of the key directions in enterprise development planning.

It is essential not only to focus on new energy products themselves but also to address the issue of upgrading after-sales services. This approach gives enterprises the opportunity to take the lead in capturing future markets.

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This edition of industry trends focuses on enhancing the customer's purchasing, usage, and after-sales service experience. ALVA Systems incorporates AR technology into various aspects of construction machinery enterprises, including showcasing and marketing new energy products, maintenance training, and troubleshooting after-sales services. Let's explore the visible value that AR can bring to businesses.

▶ AR Showcase Marketing, Comprehensive Presentation of Product Highlights

As the electrification process accelerates, new energy products in construction machinery are continuously entering the market. The performance and functionality of products directly influence whether users make a purchase. Traditional showcase marketing methods are no longer sufficient to meet the needs of promoting and disseminating innovative products.

ALVA's AR showcase marketing application transforms traditional methods by allowing customers to interact actively through a fusion of virtual and real elements. This approach provides a more comprehensive and intuitive understanding of the functional highlights, working principles, and structural performance of construction machinery products. It enables customers to have a deeper understanding and appreciation of the products.

In the context of overseas sales, businesses can leverage ALVA Rainbow to remotely connect with international clients. This allows them to virtually present the equipment model directly to the client, synchronously showcasing the product's features and advantages. This makes international sales more flexible and convenient

▶ AR Training Guidance, Maintenance Operations Safety and Reliability

The use of new machinery imposes higher requirements on the professional qualifications of operators and maintenance personnel. To avoid unnecessary losses and injuries caused by misoperations, training guidance for relevant personnel is crucial.

By leveraging the ALVA AR Training Guidance application, construction machinery enterprises can help customers smoothly navigate the running-in period of new machines while meeting their training needs for employees. Customers can use mobile devices such as smartphones, tablets, or AR glasses to view step-by-step operations and prompts mapped directly to the real equipment. This enables them to efficiently and correctly carry out the operation and maintenance of new machines, thereby ensuring the equipment's lifespan to a certain extent.

▶ AR Remote Diagnostic Assistance Ensures Swift and Accurate After-Sales Response

In a situation where product technology and features are highly homogeneous, the speed and quality of after-sales service have become a crucial factor for users in choosing a brand. Especially with the continuous increase in the export volume of Chinese construction machinery overseas, the after-sales service of enterprises has gained more attention from customers.

With the "AR Spatial Annotation" feature of ALVA's AR Remote Diagnostic Collaboration application, even for overseas customers, after-sales service personnel can achieve precise communication and diagnosis. Subsequently, based on the AR solutions synchronized to the site by after-sales personnel, equipment malfunctions can be promptly addressed.

Moreover, it supports simultaneous online interaction by multiple individuals, ensuring real-time synchronization of equipment problems and solutions to relevant personnel. This not only enhances the speed of after-sales issue response but also ensures the accuracy of conveying fault handling information.

While the inherent technology and quality of a product are undoubtedly important, turning after-sales service into a product is also a crucial component that spans the entire lifecycle of the equipment. This is a necessary step for the future development of construction machinery enterprises.

ALVA Systems, as an expert in industrial AR applications, has deeply collaborated with companies like SANY Heavy Industry, extensively empowering showcase marketing, training guidance, after-sales service, and more. This collaboration contributes to the intelligent, electrified, and green development of enterprises, injecting new momentum into the high-quality development of China's construction machinery industry.

ALVA Rainbow

ALVA Editor

ALVA Expert Guider

ALVA Work Instruction

ALVA AR Engine

AiR flexible manufacturing educational platform

AR multi-user collaboration platform

Military Industry and National Defense

Automobile manufacturing

Petroleum and Petrochemicals

Aerospace

Energy and power

Construction machinery

Vocational education

High-tech electronics

Others

AR remote diagnostic collaboration platform

AR visualized operation and maintenance

AR training and guidance platform

AR-based digital twin platform

AR intelligent patrol and inspection

AR exhibition display